Blockheads

If you've ever thought of getting into this blogging lark yourself, the Indie offers handy hints and tips. There are all sorts of aspects you may not have thought of, such as...

'"One of the secrets of being successful is injecting your own personality, because the worst thing a blog can be is ambivalent," he says. "You've got to have an opinion and encourage dialogue with readers."'

You may also not have realised that we're all making stacks of money out of it. Just slip in the occasional post that, like, advertises stuff, and you can put your feet up and watch the big bucks rolling in!

'You could be looking at £2,000 a month'

Reviewing our recent posts, me and Cyrus reckon we may, alas, have blown our chances of a cheque from BA. Whoever said 'careless talk costs major corporate clients' never spoke a truer word. But we remain buoyant, and look forward to an early communication from Howard Jacobson's literary agent.

No, seriously folks, we bloggers are by Dr Johnson's definition a community of blockheads. And anyone who imagines otherwise is an even bigger one.

Oh, before I sign off, can I just remind you to be sure to have a read of the Independent? It's really awfully good.